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We help food, hospitality, and wellness brands turn short-form social into a repeatable inbound channel. Not through one-off posts or campaigns; but by discovering and scaling the formats that genuinely work for your brand.

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Our approach

Over the last 6 months, our team has been deliberately testing personality-led, story-first short-form formats in food.

The focus has been simple:

• what actually travels
• what compounds over time
• what converts attention into intent

That work has led to meaningful traction and partnerships with brands including Shake Shack, Mr White’s Chophouse, Smacks Hamburgers, and Smoke & Pepper; once certain patterns proved out.

Selected work: 👉🏿 Akal Eats (Tiktok) 👉🏿 Akal Eats (Instagram)

The value isn’t the reach.

It’s the learning velocity and the ability to apply it deliberately.

What brands come to us for

Most teams don’t struggle with posting.

They struggle with clarity.

Common situations we see:

• Content performs inconsistently
• Nothing feels “ownable”
• Every post starts from zero
• Social is busy, but not compounding

Our role is to help brands find their formats, then build a system around them.